Yes! I’m a 90s Kid
Just the other day, we were being taught about the economic reforms in India since 1991, and the brilliant teacher that Professor Upinder sawhney is, lectures for contemporary issues in Indian economy is never a drab affair! Most of us remember 90s as the kick-off to the post-liberalization era. Indians, for the first time, understood the meaning of the word “globalization”.
I’m a 90s kid, and a proud one at that! Today, as I deliberate with my fellow mates over a cuppa tea about the 90s era, every single person delves into nostalgia and remembers every single important thing that put mark on our lives, be it TV serials, cartoons, movies, cricket, snacks, video games et all. It was a time when we knew the words to ‘In-pin-safety-pin’ and ‘akkad-bakkad’ by heart; the time when playing hide-and-seek was an obsession; the time when “cool” was the coolest word.
If I were to define the 90s, one of the two things that would definitely appear in my list would be the ubiquitous Maggi noodles. It’s been ruling the market ever since and has wiped out international competition. While Maggi was undoubtedly the quintessential morning breakfast for most of us, add to that Jungle Book on Doordarshan at 9AM on a Sunday mornings! The wonderful characters of bhageera, mowgli, chil, sher khan-remain etched in the memories, don’t they? How can we forget the thirst quenchers of the 90s-‘I love you rasna’, and the ruby red fragrant roohafza , convincingly pinned down colas and juices, which dominated the kitchen shelves every single middle class household. Summer vacations were largely dominated by mushrooms, bullets, bypass, one-up, flags, turtles and finally the Dragon-Super mario! probably the first encounter as an Indian kid to the world of video games. Singles like “Made in India” and “Dekho Dekho, Yeh Hai Jalwa- Remix” were at the top of the charts. Who can forget endless strips on ‘Chacha Chaudhury’ & ‘Twinkle’ comics we read, mostly in school sneaked in between the text books! India probably consumed more Frootis than oil in Iraq and owning a car meant either a Maruti 800 or an Ambassador.
Change, they say, is inevitable. Slowly and steadily, as India lost its virginity to the global economy the 90s came to an abrupt end. At the end of the decade came a plethora of satellite channels,the convergence of TV ,the PC and the internet. There was a dynamic shift in consumer tastes and preferences. Today, we talk of fashionable economic jargon like FDI in multi-brand retail and what not! It’s all a part of the larger economic and political debate. But, memories of the 90s are undoubtedly the most amazing, pleasant and beautiful ones. They were defining moments that had huge bearings on our life. It was as exciting a time as present day India still is. If you’ve experienced it you’ll know what I am talking about. If not, it’s very hard to explain what you missed!